Digital Marketing ORIGIN Story

56K and Curiosity

Before everyone called the 56K modem sound, "dubstep," I navigated the clunky interface of a rapidly changing internet. IRC channels, sprawling online bulletin boards and free web hosting platforms with rudimentary HTML tools were the tools I cut my digital teeth with... until my family would pickup the phone and disconnect me.

Video Games Ruined Politics

Like any teenage boy, I played way too many video games. All those online communities and sites I built? 100% about video games.

I figured games were a hobby and I would end up in politics working on campaigns. I enjoyed history and the idea of working to advance issues and laws through a system of checks and balances. That sounded super grown-up of me.

So I did the next logical thing: I joined a decently popular video game blog and forgot about all my political ambitions and wrote about the PlayStation Portable for free video games.

Marketing Starts to Take Focus

Games were the vehicle that connected the dots to my love of all things digital marketing. Influencers on blogs started to gravitate towards emerging social networks. Social networks diversified. Social networks expanded their scope to pictures, videos, livestreams and augmented reality.

This digital landscape that was constantly morphing into something new was intoxicating to me. Marketing wasn't a well placed creative in an expensive magazine ad slot done by people on Madison Ave. It was personal, it was relevant, it was fast.

Feedback could be looped back into companies to better serve their audience. The long accepted, "BUY THIS THING, NOW!" style of marketing became, "We think you'll love this, because we've been listening to you."

The further I went into the rabbit hole, the more I wanted to know about digital marketing.

Digital Brain

I set out to acquire all the skills I'd need to know about digital marketing. I can spin up a website, write a blog, edit a podcast (ugh), produce a video, structure digital ad buys, target digital audiences and start a livestream. I'm able to fluidly weave between the technical and creative worlds.

The best part is that the field is constantly changing. Testing and experimenting is part of the fun. Something that worked 2 years ago might not be relevant anymore. Something that worked 20 years ago might work, but with a new digital twist on it. I love turning those dials on experiments to potentially unlock new insights through data.

New Modes of Reality

Marketing is the midst of another big change. Artificial intelligence, different forms of "reality" and the erosion of digital channel effectiveness like in email and banner display means new paths are opening up for marketing that we haven't seen since social media became the disruption source. It's endlessly exciting to see how these new technologies are integrated.

Olsen Crest

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